The competitors catch up with it in products and service delivery, disruptors take away the lucrative and niche market positioning, or management ends up sitting on its own laurels thus missing out on the new trends, opportunities and developments in the industry. Sooner or later every organization requires change management efforts because without reinventing itself organization tends to lose out in the competitive market environment. Kotter – Change Management efforts are the major initiatives an organization undertakes to either boost productivity, increase product quality, improve the organizational culture, or reverse the present downward spiral that the company is going through. Order a Pepsi-Lipton Brisk case study solution now What is Change Management Definition & Process? Why transformation efforts fail? What are the Change Management Issues in Pepsi-Lipton Brisk case study?Īccording to John P. Change Management, Customers, Decision making, Social responsibility, Case Study Solution, Term Papers It also deals with budget allocation to traditional (Super Bowl, television) and new (viral ads and social) media.

The decisions are: creative, media and metrics selection. To maximize their effectiveness, color cases should be printed in color.This case showcases key decisions in promoting the re-launch of Brisk, a ready-to-drink iced tea by Pepsi-Lipton. Teixeira, Alison Caverly Case Study Description HBR Change Management Solutions Sales & Marketing Case Study | Thales S.

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